Quantitative research
Method Type:
Quantitative methods
Description:
They apply to structured case studies. Their main goals are to measure preferences, intentions, and attitudes. We ask questions like how much, whether?
Suitable if you are looking for an answer to questions such as:
Possible researches:
Qualitative research
Method Type:
Qualitative methods
Description:
They are used for less structured case studies and for generating ideas. Their main goals are to explore motives, perceptions, and habits. They are used to create hypotheses that we subsequently validate. We ask questions like why, how, and what exactly.
Suitable if you are looking for an answer to questions such as:
