AB Brand Tracking is a regular information product created by BluePoint in collaboration with the media agency Argent. The objects of research are 26 product categories, and main marketing indicators such as popularity, frequency of purchase, image, and media behavior are monitored. The study is now in its third year, conducted every 3 months, and we have data from 12 waves. This allows to take both a picture of a specific market and the position of the main brands, as well as follow the dynamics of the market.